Released on: June 13, 2008, 5:57 am

Press Release Author: Thomas R. Cutler

Industry: Marketing

Press Release Summary: 25,000 American Airlines AAdvantage Miles Manufacturing Media
PR Blitz

Press Release Body: For almost a decade TR Cutler, Inc. (www.trcutlerinc.com) has
been the leader in public relations efforts for the manufacturing sector. American
Airlines AAdvantage® mileage vouchers in 25,000 mile denominations will be provided
at the conclusion of each 90 day Manufacturing Media PR Blitz program. These
vouchers are a special promotion being awarded for a limited time. The mileage
voucher will be sent via Federal Express along with the final reports within 30 days
of the program completion.

According to leading manufacturing journalist and CEO, Thomas R. Cutler, "Many
manufacturers have been reluctant to move forward with a large scale PR campaign
because it's new, unfamiliar, and unsure of how to quantify the success of such an
effort." Cutler developed a new short-term Manufacturing Media PR Blitz which
includes 90 Press Releases in 90 Days.

Beyond simply authoring these press releases, Cutler's team distributes them to a
wide variety of important media source including dissemination to the proprietary
Manufacturing Media Consortium, a group of 3200 plus journalists, editors,
economists, and freelance writers all contributing to media coverage regarding the
manufacturing and industrial sectors. Cutler notes, "Most of the content is already
on a client's website. There is usually ample content, since PR has not been
conducted previously. If there are specific goals such as new product
announcements, tradeshow events, new hires, that information can be included in the
90 day campaign."


Metrics to Quantify Effectiveness of the Campaign:
. PR Pickup Reports issued monthly to demonstrate a sampling of the media coverage
. Google Report issued monthly to show how the company is ranking in key word searches
. Call-to-Action Measurements (telephone inquiries, online inquiries, website traffic)
. Conversion-to-Sales (Traffic that converts to a sale provides ROI and
cost-justification for continuing the campaign.)



American Airlines reserves the right to change the AAdvantage program at any time
without notice. American Airlines is not responsible for the products or services
offered by other participating companies. For complete details about the AAdvantage
program, visit www.aa.com. American Airlines and AAdvantage are registered
trademarks of American Airlines, Inc.

TR Cutler, Inc. develops the headlines, core PR message, and keywords, ten days
prior to the Manufacturing Media PR Blitz launch date. Exact pricing and campaign
launch dates are secured by calling TR Cutler, Inc. at 888-902-0300 or via email at
trcutler@trcutlerinc.com.


TR Cutler, Inc.
www.trcutlerinc.com
Thomas Cutler
trcutler@trcutlerinc.com
888-902-0300


Web Site: http://www.trcutlerinc.com

Contact Details: TR Cutler, Inc.
3032 S. Oakland Forest Dr.
Suite 2803
Ft. Lauderdale, Fl 33309
888-902-0300